New legislation to modernise market regulation and support Cheltenham’s vibrant town

Cheltenham Borough Council has welcomed the passing of the Cheltenham Borough Council (Markets) Act 2026, which received Royal Assent on 15 July 2026, paving the way for a modernised approach to the management and regulation of markets across the borough.

The new local Act repeals old aspects of the Cheltenham Improvement Act from 1852 that did not allow markets on certain streets, such as High Street. Now, the legislation allows the council to create modern rules and frameworks for markets that show how important they are to Cheltenham’s economy, culture, and community.

Under the new arrangements, Cheltenham Borough Council will license markets using powers contained within the Food Act 1984. This legislation is specifically designed to support effective market management, enabling local authorities to regulate markets as a single entity, create bespoke byelaws, address nuisance and obstruction issues, and establish a clear framework for operation, compliance, and enforcement.

This means they can manage markets better, make special local rules, deal with problems like noise and crowding, and set clear guidelines for how markets should operate.

The Act also introduces additional enforcement powers, including the ability for the council to issue Fixed Penalty Notices where adopted market byelaws are breached.

The council will launch a public consultation on a new Markets Licensing Policy in the coming months, asking for public opinions on a new plan for market licenses. Businesses, locals, market operators, and others can share their thoughts to help decide how markets should be managed in Cheltenham and to help shape the future approach to market regulation

Councillor Izaac Tailford, cabinet member for economic development, culture, wellbeing & public realm, said: “The passing of the Cheltenham Borough Council (Markets) Act 2026 is an important milestone for Cheltenham and reflects our commitment to supporting a thriving, vibrant and well-managed town centre.

“Markets play a vital role in our local economy, attracting visitors, supporting independent traders, and contributing to the unique character and cultural life of our town. This new legislation gives the council the modern powers needed to ensure markets are safe, well-regulated and able to flourish in a way that benefits businesses, residents and visitors alike.”