Following extensive public consultation and a comprehensive review process, Cheltenham Borough Council has formally adopted its updated Sexual Entertainment Venue (SEV) licensing policy, following a full council briefing in June of 2026.
The refreshed framework is designed to reinforce public safety, improve performer welfare standards, and ensure transparent regulatory oversight across the borough’s evening and night-time economy.
Operating under Schedule 3 of the Local Government (Miscellaneous Provisions) Act 1982, the council maintains its established regulatory approach rather than pursuing a zero-limit policy. Local authority leaders noted that a blanket ban would be legally ineffective because national legislation permits venues to host limited entertainment on an infrequent basis without local oversight.
Maintaining a tightly controlled licensing framework ensures that active premises remain fully monitored, safeguarding public interests and upholding strict operational standards.
The updated policy incorporates several key modifications resulting from multi-stage stakeholder consultations:
- Designated locality: The permitted area for SEVs aligns closely with the town’s accredited Purple Flag area, focusing activity within a well-monitored zone.
- Performer welfare: Enhanced conditions have been introduced to guarantee robust rest facilities and private sanitary arrangements, or strictly restricted alternative access provisions for performers.
- Management accountability: Licensees must formally notify the council and Gloucestershire Constabulary of a designated person responsible for day-to-day management and immediate compliance.
- Discretionary guidance: Strengthened criteria assist the licensing committee in evaluating applications against sensitive locations and community characteristics.
Cllr Jamie Jamieson, cabinet member for safety & communities, said: “The framework balances lawful leisure operations with robust community protection.
“By maintaining structured regulations, we can continue to prioritise transparency, public safety, and rigorous enforcement across the borough.”
