Award-winning Cheltenham-based public relations agency, HeadOn PR, has appointed Amy Broadbent as Account Executive in response to growing demand for AI search and digital PR services.
Amy, 24, joins from national coffee brand SOHO Coffee, where she was PR, Social Media and Community Executive, bringing with her hands-on experience across PR, digital marketing and social media management.
Holding a Master’s degree in PR, Communications and the Media from the University of Gloucestershire, Amy will be supporting a growing portfolio of clients across a range of sectors, delivering strategic PR campaigns, media relations and digital content.
The appointment comes at a pivotal time for HeadOn, based in Eagle Tower, which has seen five years of sustained growth and continuous investment in new services.
Most recently the agency launched Generative Engine Optimisation (GEO) services, helping brands improve visibility in AI-powered platforms such as ChatGPT, Copilot and Perplexity – an area of increasing demand as customer change the way they search for products and services.
Latest figures show that ChatGPT alone now receives more than two billion prompts a day, as audiences turn to AI for instant answers, while Semrush predicts that AI search visitors will surpass traditional search visitors in 2028.
Verity Blake, Managing Director at HeadOn PR, said: “As our client base continues to grow, expanding our team is a natural next step and as we look to support our next phase of expansion.
“Amy’s background in hospitality and digital marketing brings valuable, practical experience, and her energy and attention to detail will ensure that we continue to deliver high-quality work for clients as demand rises.
“We’re also seeing a clear shift in how people search for and discover brands online. Our investment in GEO and AEO services reflects that change, ensuring our clients remain discoverable and competitive in AI-driven search environments.”
HeadOn PR, founded 14 years ago, works with organisations across sectors including legal, cyber security, property, fitness and hospitality, delivering integrated PR and digital communications services from media relations, social media management to SEO, GEO, video and content marketing for clients across the UK, Europe and the US.
Amy added: “I’m excited to be joining HeadOn PR at such a pivotal time for the business. The agency has a strong reputation for delivering results-led campaigns, and I’m looking forward to developing my skills further while working across a diverse range of clients.”
