We’re kicking off the year with a series of marketing workshops designed to help you tackle the challenges of digital marketing in 2026. From exploring the rise of AI and its impact on marketing to understanding the future of search, we’ll share what business leaders and professionals need to know to stay ahead.

“In today’s digital landscape, competition for visibility is tougher than ever. Search engines and AI-driven platforms are no longer just ranking websites, they’re prioritising trust, authority, and local relevance. That’s where AEO (Answer Engine Optimisation), AIO (AI Optimisation), and GEO (Generative Engine Optimisation) come in. These aren’t just industry buzzwords; they’re the future of how businesses will be discovered online. With AI search and generative tools reshaping how people find information, it’s no longer enough to simply “rank on Google.” Businesses that adapt now will become the trusted sources chosen by both humans and machines, while those that don’t risk being left out of the conversation entirely”

Daniel Jenkins, Director Wagada