Digital Marketing Manager

Job Description

We’re looking for a Digital Marketing Manager to support a period of strong client growth and expanded service delivery. This is a newly created role within the agency, focused on performance marketing and digital channel optimisation across multiple client accounts.

The role is primarily centred on paid media strategy and execution, with additional responsibility for website updates, email marketing, and ongoing performance reporting. You’ll play a key role in improving campaign efficiency, driving ROI, and helping shape broader digital strategy across the agency’s client portfolio.

Key Responsibilities:

  • Plan, build, and optimise paid media campaigns across Meta Ads (Facebook/Instagram), TikTok, Youtube, LinkedIn and Google Ads (PPC/SEM)

  • Manage ongoing campaign performance, budget allocation, and audience targeting strategies

  • Produce clear, insight-led performance reporting across all digital channels

  • Identify optimisation opportunities to improve CPA, ROAS, and conversion rates

  • Support website updates and landing page improvements to enhance conversion performance

  • Develop and manage email marketing campaigns, including segmentation and automation flows

  • Contribute to broader digital strategy development for clients

  • Collaborate with creative, content and account teams to align paid media with wider campaign objectives

  • Effectively liaise with the content team to create clear briefs based on data backed successes

  • Monitor industry trends and platform updates to maintain best practice delivery

Required Skills & Experience:

  • Proven experience in digital marketing / performance marketing, ideally within an agency environment

  • Strong hands-on expertise with Ads Manager platforms

  • Confident managing budgets, performance KPIs, and optimisation strategies

  • Experience with analytics tools (e.g. GA4 or equivalent) and reporting dashboards

  • Understanding of landing page performance and conversion optimisation principles

  • Experience in email marketing platforms (e.g. Mailchimp, Klaviyo, HubSpot or similar)

  • Strong analytical mindset with the ability to turn data into actionable insight

  • Excellent communication skills and client-facing confidence

Desirable:

  • Previous agency experience (strong advantage)

  • Experience working across multiple clients or sectors simultaneously

  • Exposure to SEO or wider digital strategy work

What’s on Offer:

  • Competitive salary with excellent rates of pay

  • Opportunity to join a fast-growing agency at a key expansion stage

  • Autonomy to shape paid media strategy and influence client performance

  • Collaborative, creative working environment

  • Exposure to a diverse range of clients and campaigns

  • Career development opportunities as the agency continues to scale

Posted by: Bitter Lemon Creative
tbc
Closing Date: 04/24/2026
Location: Remote
Category: Creative, Media & Design

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