Commercial Director
Job Description
The role represents an exceptional senior leadership opportunity to strengthen and embed strategic commercial leadership across The Cheltenham Trust. The Commercial Director will be responsible for defining and delivering a trust-wide commercial strategy, driving sustainable income growth while enhancing the visitor experience across the organisation’s diverse portfolio of venues.
With a broad and varied remit, the role will lead the development and optimisation of existing income streams, including hospitality, venue hire and events, while identifying and delivering new commercial opportunities. The Commercial Director will maximise the potential of the Trust’s unique venue portfolio, improve commercial performance, build strategic partnerships, and help foster a culture of commercial awareness and innovation across the organisation.
Reporting directly to the Chief Executive, the successful candidate will be a key member of the senior leadership team, providing strategic direction and commercial insight while leading and developing a small but highly capable team
About you
The Cheltenham Trust is seeking an entrepreneurial and externally focused commercial leader with a proven track record of driving sustainable income growth within complex, customer-facing organisations. The successful candidate will bring substantial senior-level commercial leadership experience, combining strong financial and commercial acumen with expertise in developing and optimising multiple revenue streams.
You will have a demonstrated ability to shape and execute commercial strategy, build high-performing teams, foster strategic partnerships, and lead organisational change. Equally important will be a customer-centric approach, using visitor insight and experience to drive engagement, maximise commercial performance, and support the long-term sustainability of the Trust’s unique cultural, heritage and leisure assets.
For an informal and confidential discussion, please speak with our advisors at Berwick Partners:
William Pringle
Partner, Head of Charity, Arts, Culture & Heritage Practice
Berwick Partners
+44 (0) 7515 919 648
