In a world where “growth” too often defaults to scale at any cost, I’m honoured to work with clients who redefine what success actually looks like.

Reading-based Vintage Roots is a standout example. A UK business rooted in organic and biodynamic wines since 1986, they’ve consistently grown revenue and impact by committing to a values-driven strategy – long before it was fashionable.

Their 2025 Impact Report puts real evidence behind that approach.

🍷 Impact First, Growth Follows
Vintage Roots’ purpose – sourcing and supplying certified organic, biodynamic and ethical drinks – isn’t a marketing message. It’s how they operate, invest and make decisions.

📊 What that looks like in practice (2025 Impact Report):
• B Corp score: 90.1 — well above the 80-point certification threshold
• 7% reduction in greenhouse gas emissions year-on-year
• 3% reduction in energy use and 12% reduction in waste, with 100% recycled
• 58% of suppliers actively reducing carbon emissions
• 49% of suppliers taking additional action to protect biodiversity
• 90% staff satisfaction, with 50% of employees volunteering (42 hours per person)

📈 A Broader Definition of “Growth”
For Vintage Roots, growth isn’t just revenue. It’s:
✅ Long-term customer trust
✅ Stronger supplier relationships
✅ Lower negative environmental impact e.g. no chemical use

✅Contributing to positive environmental impact e.g. biodiversity increases & better soil health

✅ A resilient, motivated team
✅ Raising standards across their industry

This is the kind of growth that compounds – financially, socially and environmentally.

🌍 The lesson for 2026?
Values-driven strategy doesn’t slow growth; it future-proofs it.

If you’re shaping your growth plans for the years ahead, I’d encourage you to rethink what you’re optimising for and take a look at Vintage Roots’ Impact Report here:
👉 https://vintageroots.co.uk/wp-content/uploads/2025/10/ImpactReport_VintageRoots_2025_DigitalSpreads.pdf

Because the businesses that will thrive in 2026 are the ones growing what truly matters.

If you’d like to talk about how you could re-define “growth” in your business, contact Camilla Barnes of Better Business. Better World camilla@betterbusinessbetterworld.org

Alternatively, come along to one of the events Camilla is co-hosting with C2SGrowth:

• 6 February 2026 https://www.c2sgrowth.com/events/sustainabiity-focus-iso-made-simple-your-roadmap-to14001-9001-certification/
• 20 February 2026 1:1 ESG/BCorp review at C2S HQ https://www.c2sgrowth.com/events/11-clinic-with-camilla-barnes-esg-bcorp-iso14001/