In just 4 years, Marvel FMCG, Cheltenham-based B Corp recruitment company specialising in the FMCG sector, nearly tripled turnover in their first full year of operating, and grew by 35% in their 2nd year and by 16% in their 3rd.

And here’s the best part: they’ve achieved this while putting purpose before profit at every step.

I’ve had the privilege of working with Marvel FMCG since 2021, and they’re a client that proves commercial success and social impact don’t have to compete – they can fuel each other.

From day one, Marvel set themselves a bold target: donate £100,000 to charity in their first 5 years. They didn’t just hit it – they smashed it. By 2024, they’d donated over £154,619 and even created The Marvel Foundation, funding projects across the UK to help people access the careers they deserve.

And their impact runs deeper:
✨ Fair recruitment practices – anonymised CVs, salary transparency, inclusive job ads, and a Parental Leave Pledge to protect new parents.
✨ B Corp certified within 1 year of operating – proof of putting people and planet ahead of short-term profit.
✨ Net Zero ambition – carbon neutral today, committed to being fully net zero by 2030. In 2024 alone, they offset 60 tonnes of carbon and planted 500 trees, which is way beyond their footprint
✨ People-first culture – trialling (and keeping!) a 4-day work week, improving wellbeing while actually growing revenue by 41%.

Marvel is proof that when you lead with purpose, growth follows. They’re building a business that’s commercially strong and values-led – and setting a benchmark for what the future of recruitment should look like.

📖 Their 2024 Impact Report is a brilliant example of what it looks like to grow a business with heart – and it’s well worth a read.

If you’d like to talk about how your business can grow responsibly, contact Camilla Barnes of Better Business. Better World to arrange your free Green Gap Review (either online or at C2S HQ) camilla@betterbusinessbetterworld.org