About 4 years ago, Better Business, Better World was approached by Head of Innovation and Head of People from Stroud-based food innovation company, Green Gourmet. They were passionate about reducing their environmental impact and proving their business was truly values-led. But between running product and people teams, they didn’t have the time or structure to make it happen on their own.
That’s where my Better Business Accelerator came in – a simple, four-step framework built around B Corp standards that helps businesses turn purpose into measurable change.
When we started in 2021, Green Gourmet was doing great things for their people, but they had:
- No social or environmental company KPIs
- No staff training on sustainability
- No GHG tracking or reduction targets
- Lots of plastic packaging
Fast-forward a couple of years, and the transformation has been amazing. Together, we:
- Set company-wide social & environmental KPIs
- Introduced staff training and transparent financial sharing
- Equalised parental leave & created a Health & Safety committee
- Prioritised local suppliers and formalised charity partnerships
- Built an environmental strategy with targets, efficiency upgrades & recyclable packaging
- Rolled out an ethical marketing policy
The results? While turnover has remained steady, in addition they’ve achieved:
- B Corp Certified
- Great Place to Work for the 4th year running (93% engagement!)
- Fantastic staff health & wellness benefits
- Plastic-free sample packaging
- Have created a suite of educational Theme Day packs for Schools across the UK. about reducing plastic usage, how to be an eco warrior and reducing food waste
Green Gourmet shows what’s possible when purpose, people and performance come together.
Find link to their full 2024 impact report
If you’ve been thinking about B Corp or just want to embed real impact in your business, that’s exactly what the Better Business Accelerator does.
If you’d like to talk about how your business can turn good intentions into real impact, contact Camilla Barnes of Better Business. Better World to arrange your free Green Gap Review (either online or at C2S HQ) camilla@betterbusinessbetterworld.org
