Gloucestershire-based B Corp, When in Rome, is breaking barriers in supply chains to reduce environmental impact, and it’s inspiring to see.

Over the past 2 years, I’ve loved supporting them on their B Corp journey – helping navigate the verification process and identify ways to boost their sustainability impact. They successfully certified in October 2023 🥳

Their vision is clear: “for a future where wine can continue to thrive. By embracing sustainable innovation in packaging and viticulture, we can help secure a future for the wine industry whilst enhancing dining, social connections and cultural traditions” – yes, that includes their innovative paper bottles!

From October 2023 to October 2024, they made major strides to green their supply chain:
👏 Cut carbon footprint by 10% across their range by moving production closer to home
💥 Reduced transport miles by over 19,000 – swapping global trips for shorter, local routes
🤝 Shared their sustainable packaging know-how through the Ocado Roots community, helping others make supply chains greener

And there’s more to celebrate:
🥳 Finalists in The Grocer Gold Awards 2024 for their paper bottle launch at Sainsbury’s
💫 Named a Blue Earth Summit BE100 company for championing sustainability in wine
🙋 Partnering with Not Impossible to open doors for local young talent

By tackling supply chain challenges head-on, When in Rome proves that environmental impact and innovation can go hand-in-hand, showing the industry what’s possible when barriers are broken.

📖 You can dive into their full Impact Report to see how they’re reshaping sustainable wine, from vine to table https://www.linkedin.com/feed/update/urn:li:activity:7330970265742385152/

If you’d like to talk about how your business can create more sustainable supply chains, contact Camilla Barnes of Better Business. Better World to arrange your free Green Gap Review (either online or at C2S HQ) camilla@betterbusinessbetterworld.org