Another great marketing roundtable with
Circle2Success Ltd and
HeadOn PR .
This time we talked about PR, what PR means, why businesses need PR, the value PR brings to a business; builds trust, reputation, raises profile, creates credibility, lead generation, growth and more….. A really insightful session, engaging and interactive with lots of great questions.
Huge thank you to
Verity Blake and
Ryan Blake from
HeadOn PR for hosting and sharing their expertise, lots of great top tips. A great reminder that it takes on average 7 engagements with a brand before people make a desicion, emphasising the importance of marketing and PR.
This quarterly event supports marketing professionals. This is an ideal opportunity to catch up with other marketing professionals, share new ideas, trends and best practice. A confidential environment to discuss marketing challanges, updates and explore what others are doing in other sectors. Bringing together creative minds to re-energise and invigorate your marketing plan.
This event is aimed at marketing professionals, from all sectors and size of organisations, to catch up in a friendly environment, share ideas, innovative thinking, build relationships with like-minded people and be part of a cross sector support and discussion group.
This month we looked at PR, the value of PR, what a good PR campaign looks like and how to make the most of your PR. At C2S we used experts HeadOn PR to help us maximise on the C2S Educational Outreach Live PR and we achieved a marketing reach of 282 million on that event – a huge PR success, so we have invited Verity Blake, MD to join us and share with us some insights and ideas.
Event Overview
Busting the Myths of PR – HeadOn PR
Skyrocket your brand and become the natural number one choice in your market? This power-packed session by Verity Blake, Managing Director, David Ferguson, PR Account Director, and Olivia Furniss, Senior PR Account Executive at HeadOn PR, gave you a clear and practical overview of how to use PR as a strategic, measurable growth tool. By busting the myths of PR – from ‘it’s only for big brands’ to ‘you can’t measure reputation’ – we learnt what PR really is, how it works, and why it’s essential for businesses or start ups of any size who are looking to reach new audiences, retain existing customers, and grow their business. We explored the latest trends, tools and tactics, offer insider tips from a team of highly experienced PRs, and they showed us how to measure real impact – so your brand building turns into profits.
In today’s highly competitive marketplace, reputation is everything and visibility matters. PR can be your real differentiator. we discussed how to harness the power of PR to amplify your organisation’s visibility in a search-led world, capture customer and stakeholder attention, and build a reputation rooted in trust and authority that builds customer confidence. Attendees took away actionable insights to help position their business as the obvious first choice – the go-to brand in their sector.
Presenters:
- Verity Blake, Managing Director, HeadOn PR
With over 25 years in PR, Verity holds the highest level degree from Bournemouth University’s Centre for Excellence in Media Practice. Building a reputation as a communications specialist, she has created PR and communication strategies for entrepreneurs, start-ups, SMEs to some of the largest B2B and B2C brands worldwide including Ericsson, Norton Security, 3Mobile and AXA PPP.
Skilled across multiple sectors including legal, finance, cyber and tech, energy, hospitality and HR, Verity has built HeadOn PR to become well recognised as ‘the ideas people’ – a creative, digital PR consultancy that creates different opportunities that go above and beyond expectations.
- David Ferguson, PR Account Director, HeadOn PR
With more than a decade working in a PR agency environment, David has invaluable experience in developing and delivering meaningful campaigns for brands of all sizes, across every area of the marketing mix. David found his passion for comms and PR at his first two roles, initially at a legal firm, and then at a school sportswear manufacturer. He has worked closely with lifestyle brands, charity and adventure travel, in both B2B and B2C capacities.
- Olivia Furniss, Senior PR Account Executive, HeadOn PR
Olivia began her PR career in 2020 after completing a dual honours degree in European Studies with German. Since then, she has amassed five years of PR and comms agency experience, working with national and international clients – both B2B and B2C – across a range of industries, including tech, lifestyle, hospitality, third sector, property and construction.
Olivia has a keen interest in writing and has an excellent understanding of the media with strong press connections, a winning combination when it comes to securing clients in top-tier news outlets – from TV and radio to national and trade press – that reach their customers and amplify their brands head and shoulders above the competition.
“The last one was briliant and I made some good contacts’
James Marshall – CCP
Great to see
Jane Moyle Janet Messenger Louise Cronshaw Ellie Stevens Jenny McLoughlin Silas Miller Rachel Fincham Alice Duffy Clara Griffiths Prudence Bond Lisa Kowalkowski Alisha Tejrar Jane Hargrave Tyler Lawrence Suzanne Hall-Gibbins
Don’t forget to connect with Verity if you would like the slides Verity Blake verityblake@headonpr.co.uk .
Look forward to seeing you all for the next marketing roundtable in September with
Hazlewoods on branding and lessons learnt in their recent rebrand journey.
