Event details
Join us for one of the most exciting and future-focused events of the year, created in partnership with award-winning global agency DRPG Group.
Expect the very latest thinking in Leadership, AI, explore the future with avatars, audience participation and engagement, a bold outlook on what lies ahead.
AI and avatars are transforming how businesses communicate, create and connect. This session with DRPG brings the technology to life — exploring how human-centred AI can enhance creativity, boost productivity and unlock powerful new ways to engage audiences. A practical look at what’s next, and what’s possible now!
Ultimately, it’s about understanding how we can harness AI not just as a tool, but as a strategic advantage for creativity, engagement and commercial growth.
From their headquarters in Kidderminster to teams in London, America and Germany, DRPG works with leading local, national and global brands. A King’s Award-winning, B Corp, multi-disciplinary agency, DRPG sits at the forefront of innovation, AI, brand, strategy, marketing, sustainability and leadership.
As DRPG celebrates 45 years of excellence, we have curated a truly show-stopping experience — designed to inspire, challenge and energise.
This is more than an event — it’s a seat at the table for organisations with a growth mindset who want to shape what’s next.
Join us to explore leadership for 2026, innovation for 2026, AI in 2026 — and the vision for 2026
The event includes inspiring presentations, discussion and interaction, a optional tour of the award-winning studios and a light lunch.
Agenda for Day
10.00am – Arrival at DRPG Studios with Tea, coffee and biscuits
Part 1
10.20am – Prompt start and welcome from C2S
10.30am – Dale Parmenter, CEO at DRPG – Setting the Scene
How People, Planet and Profit, all align for growth and how leadership drives positive change.
11.00am – Alan Muskett – successful presenter and author talks about managing overwhelm and burnout with his six-stage Burnout Ladder. (preparing your people for 2026)
11.30pm – Comfort Break
Part 2
11.45pm – DRPG Technology and Innovation Team
Presentation on all things AI, the use of avatars and audience engagement for Growth in 2026.
12.45pm – Q & A
1.00pm – Light lunch & Networking with optional tour of the award-winning studio (highly recommended)
Hear from Dale Parmenter, Founder and Chairman, DRPG Group
Growth by balancing the triple bottom line of People, Planet & Profit
Measuring the success of your organisation through the triple bottom line is a powerful way of ensuring growth and customer and employee satisfaction for your business.
Dale will tell his story from starting in a shed in the bottom of his parent’s garden to today running a £70m global communications agency employing 400 people in 7 locations.
Ensuring equal balance between People, Planet and Profit has been the overriding strategy for over 45 years. Dale will give tangible examples of how he has maintained that balance to consistently experience growth.
The connection between the way we engage and communicate with our People and the success of the organisation is well documented. Dale will stress why as leaders should we put to the top of our schedules an informative, engaging and exciting internal comms strategy, which makes their people feel included and encourages feedback.
He will then explain how organisations who embrace the Planet and adopt a sustainable approach should also see a positive commercial advantage. Sustainability is not about emotion, it’s about data, analytics and team engagement.
Content will be drawn from Dale’s own experience as both a leader of one of the largest comms agencies in Europe and working with some of the most well-known global brands and their senior leaders on their communication skills
The session Dale will share tangible actions, tools and a wealth of hints, tips and learnings.
Learn about Burnout and How to Avoid it from Author and Coach, Alan Muskett
Alan has a background in Consumer-Packaged Goods but since his own burnout experience, turned his attention full-time to mental wellness and coaching others to avoid the inevitable pitfalls facing humans in an increasingly chaotic workplace.
His book The Burnout Ladder was published in December 2024, and provides an opportunity for those who might not be sure if they are burning out – to find out and take quick and simple action to avoid it.
Although our world increases its scorching pace, he believes we still hold the answers within ourselves to manage.
Venue details
DRPg, Droitwich Rd, Hartlebury, Kidderminster DY10 4EU
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